The Liner Shipping Game™

MPC International is excited to partner with LinerGame.net (co-founded by Lars Jensen & Niels Rytter) to bring the Liner Game workshops to major cities across Australia. This initiative aims to introduce the Liner Game in industry networking workshops to foster collaboration, enhance skills, and drive innovation within the global supply chain industry.

 

THE LINER SHIPPING GAME™

The Liner Shipping Game™ is a business simulation that allows a team of ideally 8-16 participants the unique opportunity to simulate and experience how a modern container container shipping line or supply chain using vessels and containers made out of LEGOTM* combined with a paper-based flow of documentation in a small scale setup in less than one day.

During the game, the team will take responsibility for core commercial and operational tasks of a container shipping line or supply chain, including optionally vital terminal and vessel stowage tasks, and through teamwork they can maximize carrier profitability and sustainability which they are measured on.

Each player gets to try different roles in the shipping line or supply chain by rotating and collaborate closely with other team members. The game can be configured to match industry experience and interests of the team, and shorter or longer sessions can be arranged by simply reducing / adding number of rounds to be played or by reducing / adding features and complexity to the game setup. A game day is finished with a wrap up of key game learnings and a discussion of how they can be applied in today’s competitive liner shipping industry.

The Liner Game Value

The Liner Shipping Game™ is designed to provide a realistic understanding of liner shipping operations. It simplifies complex processes to ensure even those new to the industry can gain valuable insights within a single workshop day. The game is also flexible enough to challenge seasoned professionals by allowing for customisable scenarios that reflect real-world shipping disruptions and operational decisions.

 

Key Features of the Game:

Interactive Roles: Participants manage booking uptake, vessel stowage & terminal operations, among other responsibilities.
Realistic Setup: The game simulates a shipping network with four vessels operating across two regions & four ports, handling cargo types & client segments.
Dynamic Learning: Each session promotes teamwork & critical thinking for better revenue management & storage optimisation.

2024-2025 Liner Shipping Game Industry Networking Event Schedule | all events 12:30pm - 5:30pm LOCAL TIME

As spaces are limited for each workshop, interested companies & individuals are encouraged to book asap.

    • Wednesday, 12 February 2025 | 15/133 Castlereagh Street, NSW 2000 - BOOK NOW

    • Wednesday, 9 April 2025 - BOOKING SOON

    • Wednesday, 13 August 2025 - BOOKING SOON

    • Wednesday, 12 November 2025 - BOOKING SOON

    • Tuesday, 18 March 2025 | 180 Lonsdale Street Level 9 Melbourne, VIC 3000 - BOOK NOW

    • Wednesday, 4 June 2025 - BOOKING SOON

    • Wednesday, 3 September 2025 - BOOKING SOON

    • Wednesday, 3 December 2025 - BOOKING SOON

    • Wednesday, 16 April 2025 | 145 Ann Street, Brisbane City, QLD 4000 -BOOKING SOON

    • Wednesday, 27 August 2025 - BOOKING SOON

    • Wednesday, 26 March 2025 - BOOKING SOON

    • Wednesday, 26 March 2025 | 999 Hay Street Perth, WA 6000 - BOOKING SOON

    • Wednesday, 24 September 2025 - BOOKING SOON

    • Wednesday, 14 May 2025 - BOOKING SOON

    • Wednesday, 15 October 2025 - BOOKING SOON

TEAM BUILDING EVENT

The Liner Shipping Game™
SIMPLE | FUN | REALISTIC | EDUCATIONAL

 
 

HOW DOES THE GAME WORK?


Setup Details:

  • One service with four vessels.

  • Operates across two regions and four ports.

  • Manages two cargo types and two client segments.

  • Suitable for 12-16 players.

  • Spot rates and contract rates.

Roles and Responsibilities:

  • Roles include booking uptake, stowage, and terminal operations.

  • Participants rotate through all roles, using relevant documentation and sheets.

Gameplay:

  • Consists of up to 8 rounds, equating to 2 full-service rotations

  • Incorporates performance evaluation and benchmarking.

  • Allows comparison of game experiences to real[1]world developments.


Optional Add-On Features:

  • Downfalls and disruptions such as strikes, poor weather, and booking downfalls Overlapping booking uptake regions and empty equipment flow.

  • Changes in communication processes.

  • Multi-team competition.

  •  Utilisation of IT-based decision support tools.

 
 

Enhances Teamwork

〰️

Dynamic Learning Environment

〰️

Optimises Skills

〰️

Enhances Teamwork 〰️ Dynamic Learning Environment 〰️ Optimises Skills 〰️

Red shipping container floating on calm sea

KEY - LEARNING - POINTS

  • Fundamental elements of Liner Shipping.

  • Importance of cross-functional communication and collaboration.

  • Prioritisation in booking uptake.

  • Data quality and impact on performance.

  • Key concepts of revenue management.

  • Key concepts of stowage optimisation and cargo operations.

  • Optimisation of cross-functional processes.

  • Ripple-effects of decisions in a liner network.

  • Team composition and Decision-making styles.

  • Impact of regular disruptions, need for contingency planning etc.

Next: Liner Shipping Game™ Industry Networking Workshop

Wednesday, December 11 2024, 12:30pm - 5:30pm AEDT
GHD Offices, Level 9, 180 Lonsdale Street, Melbourne, VIC 3000

COST: AUD $585.89 per participant for a half-day session, with a maximum of 16 participants. This fee includes all materials, expert facilitation, lunch, refreshments, and networking drinks.

 

Why Attend?

The Liner Shipping Game™ offers a rare opportunity to learn from top-tier industry experts while collaborating with peers from across the logistics sector. By attending, you will:

  1. Understand Complex Operations: Experience the decision-making process of running a liner shipping service, covering end-to-end operations.

  2. Enhance Your Skills: Improve your teamwork, strategic thinking, and revenue management capabilities in a fast-paced, risk-free environment.

  3. Navigate Real-World Scenarios: Encounter challenges like port strikes, equipment shortages, weather disruptions, and overlapping booking regions, gaining critical insights into effective problem-solving.

  4. Network with Industry Peers: Connect with like-minded professionals in a collaborative setting, exchange ideas, and explore new opportunities within the shipping and logistics sector.

 
 

Who Should Attend?

This workshop is ideal for:

  • Logistics & Supply Chain Professionals: Individuals involved in operations, planning, and management.

  • Importers & Exporters: Professionals managing supply chain activities and interested in gaining a broader understanding of liner shipping dynamics.

  • Freight Forwarders & Shippers: Those seeking to enhance their service offerings by understanding carrier operations better.

  • Port & Terminal Operators: Professionals responsible for terminal management and coordination.

  • Shipping Lines & Carriers: Executives and teams who want to refine their strategies and processes.

 


Liner Shipping Game™
Industry Networking Workshops

 

For more information, specific inquiries, or if your company is interested in hosting a full-day workshop, don't hesitate to contact sales@mpc-international.com.

 
“The Liner Shipping Game gives a great glimpse into some of the core operational and revenue management principles in container shipping. During the game newcomers to the container shipping industry and people working in the logistics sector in general will learn and experience some of what goes on behind the scenes in a container line. It’s great for a team day out of the office building shared knowledge and understanding.”
— Mikkel T. I. Hansen, Maersk Line