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    <lastmod>2024-06-11</lastmod>
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      <image:title>About Us - Peter Creeden</image:title>
      <image:caption>MANAGING DIRECTOR Peter Creeden is a seasoned global supply chain executive and managing director of MPC International, bringing over a quarter-century of industry leadership experience. Before establishing MPC International, he had a 22-year career with Hamburg Sud. His commitment to advancing the supply chain sector is reflected in his contributions to digital standard associations and academic roles at the University of Sydney, the Australian Maritime College and RMIT. In 2019, Peter founded MPC International, which specialises in corporate governance, digital transformations, container fleet management, and supply chain and port optimisations. As a seasoned strategic advisor, he is helping companies, small &amp; large, navigate the future of the port and supply chain industry.</image:caption>
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      <image:title>About Us - Dominic Enthoven</image:title>
      <image:caption>PRINCIPAL ADVISOR Over 30 years of extensive shipping experience in trade &amp; market management, commodity pricing, short &amp; long-term commercial strategies, negotiation of annual contracts, definition &amp; review of new services, annual budgeting &amp; space management aimed at achieving the optimum shipper &amp; commodity ‘mix’ in terms of yield &amp; asset utilisation.</image:caption>
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      <image:title>About Us</image:title>
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      <image:title>About Us</image:title>
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  <url>
    <loc>https://mpc-international.com/services</loc>
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    <lastmod>2025-09-24</lastmod>
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      <image:title>Services - Market Entry &amp; Growth</image:title>
      <image:caption>MPCI supports ambitious organisations seeking to expand, attract investment, or prepare for transaction. From market insights to capability building, we connect leaders to opportunities and growth pathways. • Market analysis and entry strategies • Go-to-market design for start-ups and scale-ups • Investor readiness, M&amp;A, and due diligence</image:caption>
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      <image:title>Services - Digital Transformation</image:title>
      <image:caption>Technology is reshaping the global supply chain, but without a roadmap it can overwhelm. MPCI helps organisations assess maturity, select the right solutions, and implement digital change that creates long-term value. • Digital maturity assessments and roadmaps • Port and terminal automation strategies • FreightTech adoption and evaluation • Interoperability, standards, and data visibility</image:caption>
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      <image:title>Services - Strategy &amp; Governance</image:title>
      <image:caption>We work with boards, executives, and government agencies to design strategies that are resilient, commercially sound, and aligned with global best practice. Our team blends governance expertise with hands-on industry knowledge to guide leaders through complexity. • Corporate strategy and board advisory • ESG frameworks and compliance alignment • Investment and M&amp;A support • Risk management and governance reform</image:caption>
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      <image:title>Services - Operational Excellence</image:title>
      <image:caption>We partner with operational teams to streamline processes, optimise assets, and improve performance across the supply chain. With deep industry experience, we translate strategy into measurable efficiency. • Network and supply chain optimisation • Port and terminal performance improvement • Container fleet and equipment strategies • Process mapping, procurement reform • &amp; cost reduction</image:caption>
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    <lastmod>2025-09-24</lastmod>
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      <image:title>Home - LinerGame Brisbane</image:title>
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      <image:title>Home - LinerGame Adelaide</image:title>
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    <loc>https://mpc-international.com/privacy-policy</loc>
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    <lastmod>2021-08-30</lastmod>
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    <lastmod>2022-12-07</lastmod>
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    <loc>https://mpc-international.com/media-mpc</loc>
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    <lastmod>2024-11-13</lastmod>
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  <url>
    <loc>https://mpc-international.com/innovative-solutions-and-expert-advice-1</loc>
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    <lastmod>2020-04-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4ded150e84b269904de3ea/1629085879888-A2WYOE6CR0BIDHHTX5ZC/Peter+Creeden+_supply_chain_executive.jpg</image:loc>
      <image:title>Innovative solutions and expert advice (Copy) - Meet our Director</image:title>
      <image:caption>Peter Creeden established MPC International to encourage collaboration and bridge the gap between today’s supply chain players and new digital platforms. Peter’s 30 years experience covers supply chain, shipping, global IT and corporate management. He spent more than 20 years at Hamburg Süd, including as a senior executive.</image:caption>
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      <image:title>Innovative solutions and expert advice (Copy)</image:title>
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  <url>
    <loc>https://mpc-international.com/innovative-solutions-and-expert-advice-2</loc>
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    <priority>0.75</priority>
    <lastmod>2020-04-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4ded150e84b269904de3ea/1629085879888-A2WYOE6CR0BIDHHTX5ZC/Peter+Creeden+_supply_chain_executive.jpg</image:loc>
      <image:title>Innovative solutions and expert advice (Copy) - Meet our Director</image:title>
      <image:caption>Peter Creeden established MPC International to encourage collaboration and bridge the gap between today’s supply chain players and new digital platforms. Peter’s 30 years experience covers supply chain, shipping, global IT and corporate management. He spent more than 20 years at Hamburg Süd, including as a senior executive.</image:caption>
    </image:image>
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      <image:title>Innovative solutions and expert advice (Copy)</image:title>
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  <url>
    <loc>https://mpc-international.com/sustainability</loc>
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    <lastmod>2025-09-24</lastmod>
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      <image:title>Sustainability</image:title>
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  <url>
    <loc>https://mpc-international.com/the-liner-shipping-game</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-24</lastmod>
    <image:image>
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      <image:title>The Liner Shipping Game (TM) - KEY LEARNING POINTS</image:title>
      <image:caption>Key Learning Points</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4ded150e84b269904de3ea/419ac3ec-623a-4511-aea1-8464a460a032/The+Line+Game+logo.jpg</image:loc>
      <image:title>The Liner Shipping Game (TM) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The Liner Shipping Game (TM) - TEAM BUILDING EVENT</image:title>
      <image:caption>The Liner Shipping Game™ SIMPLE | FUN | REALISTIC | EDUCATIONAL</image:caption>
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    <image:image>
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      <image:title>The Liner Shipping Game (TM) - The Liner Shipping Game™</image:title>
      <image:caption>MPC International is excited to partner with LinerGame.net (co-founded by Lars Jensen &amp; Niels Rytter) to bring the Liner Game workshops to major cities across Australia. This initiative aims to introduce the Liner Game in industry networking workshops to foster collaboration, enhance skills, and drive innovation within the global supply chain industry.</image:caption>
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      <image:title>The Liner Shipping Game (TM)</image:title>
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      <image:title>The Liner Shipping Game (TM)</image:title>
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      <image:title>The Liner Shipping Game (TM)</image:title>
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      <image:title>The Liner Shipping Game (TM)</image:title>
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      <image:title>The Liner Shipping Game (TM) - Liner Shipping Game™ Industry Networking Workshops</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4ded150e84b269904de3ea/dac7477a-f3a6-4d5c-b9db-4aa315a5e5b0/Learning+pyramid.png</image:loc>
      <image:title>The Liner Shipping Game (TM) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4ded150e84b269904de3ea/cf948485-ee08-4555-a458-eada4b1aaae6/Liner+Game+Participants+BNE.PNG</image:loc>
      <image:title>The Liner Shipping Game (TM) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4ded150e84b269904de3ea/1730435818229-0H5JXTLOW9TFSD9KSSDM/Shipping+container.PNG</image:loc>
      <image:title>The Liner Shipping Game (TM) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The Liner Shipping Game (TM)</image:title>
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      <image:title>The Liner Shipping Game (TM) - Key Features of the Game:</image:title>
      <image:caption>Interactive Roles: Participants manage booking uptake, vessel stowage &amp; terminal operations, among other responsibilities. Realistic Setup: The game simulates a shipping network with four vessels operating across two regions &amp; four ports, handling cargo types &amp; client segments. Dynamic Learning: Each session promotes teamwork &amp; critical thinking for better revenue management &amp; storage optimisation.</image:caption>
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